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CLO®: Certified Lodging Owner Training And Exam

CLO®: Certified Lodging Owner Training And Exam

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CLO®(Certified Lodging Owner) is a business-focused hospitality program designed for lodging owners and investor-operators who want to strengthen how they plan, control, and grow a lodging business. The training focuses on ownership-level decisions: defining the business model, setting performance targets, controlling costs, ensuring service quality, managing risk and compliance, and understanding the commercial drivers (revenue, distribution, marketing, reputation) that impact profitability and long-term sustainability.

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Who Should Attend?

  • Lodging owners (hotels, serviced apartments, boutique properties, resorts)
  • Investors and partners involved in lodging operations decisions
  • Owner-operators managing the property day-to-day
  • Senior managers working directly with ownership (Operations / Finance / Commercial)
  • Entrepreneurs planning to launch or acquire a lodging property

Key Takeaways

  • Understand the owner’s role in setting strategy, targets, and governance

  • Build a clear view of the lodging business model and profitability drivers

  • Apply practical financial control: budgeting, cash flow awareness, and cost discipline

  • Make smarter commercial decisions across pricing, distribution, and marketing

  • Strengthen quality standards and guest experience as a business advantage

  • Reduce risk through compliance awareness and operational controls

  • Create an action plan to improve performance and protect asset value

Accredited by

Accredited by

American Hotel & Lodging Institute

AHLEI is a globally recognized leader in hospitality education and professional certification. As the credentialing and training arm of the American Hotel & Lodging Association (AHLA), AHLEI provides industry-relevant learning resources, certifications, and professional development tools that support individuals and organizations across the hospitality sector. With a strong international presence, AHLEI certifications—such as CHS®, CHSP®, CRDE®, CHA®, and others—are widely respected by employers and professionals seeking to enhance their careers and raise service standards in the global hospitality industry.

Cours Outline

Day 1
  • Owner responsibilities vs. operator responsibilities (governance and control)
  • Understanding lodging types and positioning (hotel vs serviced apartment vs boutique)
  • Defining the target market and value proposition
  • Brand vs independent decision basics
  • Setting business goals and success metrics
  • Ownership priorities: profit, reputation, asset protection, sustainability
  • Basic operational overview: what owners must know (Rooms, F&B, Engineering, HR)
  • Service standards and consistency as a business asset
  • Exercise: property positioning + business model snapshot
Day 2
  • Core revenue streams in lodging (rooms, ancillary, other)
  • Cost structure overview (labor, utilities, maintenance, supplies, marketing)
  • Budgeting fundamentals for owners
  • Reading key financial reports (high-level)
  • Cash flow awareness and owner-level financial discipline
  • Cost control levers (labor productivity, purchasing, waste reduction)
  • CapEx vs OpEx basics and planning mindset
  • Break-even thinking and profitability improvement approach
  • Exercise: cost leak identification + control actions plan
Day 3
  • Pricing fundamentals and market benchmarking basics
  • Demand drivers and seasonality awareness
  • Distribution channels overview (direct vs OTA vs corporate)
  • Managing channel mix and reducing dependency risks
  • Reputation management: reviews, guest feedback, response discipline
  • Sales fundamentals for owners (corporate, groups, partnerships)
  • Marketing essentials: digital presence, brand messaging, content basics
  • Upselling and ancillary revenue opportunities
  • Exercise: commercial quick wins + channel strategy ideas
Day 4
  • Quality management and audit mindset (standards, SOP oversight)
  • Guest experience control points (arrival, stay, departure, recovery)
  • Risk management essentials (safety, security, legal, compliance basics)
  • Owner governance tools: reporting cadence, KPIs, accountability routines
  • Crisis readiness basics (reputation + operations continuity)
  • Growth planning: expansion, renovation, repositioning options
  • Building a 30–90 day performance improvement plan
  • Final case study: ownership decisions for performance turnaround
  • Wrap-up: action plan presentation + readiness checklist
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