Who Should Attend?
Key Takeaways
Accredited by
American Hotel & Lodging Institute
Cours Outline
Day 1: Financial and Revenue Management
- The Balance Sheet
- The Income Statement
- Operations Budgeting
- Lease Accounting
- Technology System Selection
- Basic Cost Concepts
- Cost-Volume-Profit Analysis
- Cost Approaches to Pricing
- Managing Productivity and Controlling Labor Costs
- What is Revenue Management
- Measurement
- Tactical Revenue Management
- Strategic Revenue Management
- E-Commerce
- Forecasting for Revenue Managers
- Optimal Channel Mix
Day 2: Hotel Operations
- Marketing Restaurants and Lounges
- Determining Food and Beverage Standards
- Pricing Menu Items
- Dining Service Styles and Procedures
- Food Safety Risk Management
- Selecting Beverage Service Staff
- Responsible Alcohol Service
- Reservations
- Security and the Lodging Industry
- The Role of Housekeeping
- The Role, Cost, and Management of Hospitality Facilities
- Hospitality Facilities Management Tools, Techniques, and Trends
- Environmental and Sustainability Management
Day 3: Human Resources Management & Leadership
- Recruitment and Selection
- Orientation and Socialization
- Training and Development
- Supervisory and Management Development
- Evaluating Employee Performance
- Turnover, Discipline and Exits
- Compensation Administration
- Motivation and Leadership Styles
- Goal-Setting, Coaching, and Conflict Management
- Training and Development as an Investment
- Building High-Performance Teams
- The Challenge of Diversity
- Emergency Management and Media Relations
Day 4: Sales, Marketing and Revenue Generation
- The Marketing Plan
- Managing the Marketing and Sales Office
- Personal Sales
- Internal Marketing and Sales
- Advertising, Public Relations, and Publicity
Day 5: Proctoring Certification Exam
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