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CHRM®: Certified Hospitality Revenue Manager Training And Exam

CHRM®: Certified Hospitality Revenue Manager Training And Exam

10,820.00 SAR
10,820.00 SAR
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VAT included.

CHRM®(Certified Hospitality Revenue Manager) is a specialized hospitality program designed to build practical revenue management capability for hotel and lodging professionals. The training focuses on demand forecasting, pricing strategy, distribution channel management, market segmentation, inventory control, and performance analysis—enabling participants to optimize revenue, improve profitability, and make data-driven commercial decisions aligned with the property’s business goals.

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Who Should Attend?

  • Revenue Managers and Assistant Revenue Managers
  • Reservations Managers and Supervisors involved in pricing and inventory
  • Sales and Marketing leaders who need revenue management alignment
  • Front Office Managers and Rooms Division leaders supporting commercial outcomes
  • General Managers and Operations Managers seeking stronger revenue fundamentals

Key Takeaways

  • Understand core revenue management concepts and how hotels generate profit
  • Improve pricing decisions using demand, segmentation, and competitive positioning
  • Manage distribution channels effectively to optimize net revenue
  • Apply forecasting and budgeting thinking to support strategic decisions
  • Track key revenue KPIs and diagnose performance issues quickly
  • Align Revenue, Sales, Marketing, and Operations for better results
  • Build a practical revenue action plan to drive measurable improvement

Accredited by

Accredited by

American Hotel & Lodging Institute

AHLEI is a globally recognized leader in hospitality education and professional certification. As the credentialing and training arm of the American Hotel & Lodging Association (AHLA), AHLEI provides industry-relevant learning resources, certifications, and professional development tools that support individuals and organizations across the hospitality sector. With a strong international presence, AHLEI certifications—such as CHS®, CHSP®, CRDE®, CHA®, and others—are widely respected by employers and professionals seeking to enhance their careers and raise service standards in the global hospitality industry.

Cours Outline

Day 1
  • Role of revenue management in hotel profitability
  • Revenue vs profit mindset (rate, volume, costs, net contribution)
  • Market understanding: competitive set and positioning
  • Demand drivers and seasonality fundamentals
  • Market segmentation overview (corporate, leisure, groups, OTA, etc.)
  • Booking patterns and lead-time concept
  • Inventory control basics (room types, restrictions concept level)
  • Rate architecture overview (BAR concept, packages, promotions)
  • Commercial alignment: Revenue + Sales + Marketing + Operations
  • Exercise: define segments + demand drivers for a sample property
Day 2
  • Pricing fundamentals: value-based thinking and competitor awareness
  • Dynamic pricing concept and decision triggers
  • Forecasting basics (daily/weekly view mindset)
  • Pickup analysis concept and how to use it (high-level)
  • Managing high-demand vs low-demand periods
  • Length of stay and restriction logic (concept level)
  • Group vs transient decision fundamentals (displacement mindset)
  • Overbooking concept and operational coordination
  • Building a simple pricing calendar approach
  • Exercise: pricing decisions by scenarios (high/low demand)
Day 3
  • Distribution channel overview (direct, OTA, wholesalers, GDS, corporate)
  • Channel cost and net revenue thinking (commissions, fees concept)
  • Managing channel mix and reducing dependency
  • Rate parity awareness and pricing consistency principles
  • Content and availability discipline (how errors lose revenue)
  • Promotions and campaign timing basics
  • Reputation impact on pricing power (reviews and conversion)
  • Coordination with Marketing for direct booking growth
  • Exercise: channel mix improvement ideas + net revenue focus actions
Day 4
  • Key RM KPIs overview (Occupancy, ADR, RevPAR, pickup, pace, channel mix)
  • Interpreting performance reports and identifying root causes
  • Creating revenue meetings structure and cadence
  • Building a simple revenue dashboard mindset
  • Strategy execution: turning analysis into daily actions
  • Communication and stakeholder management (GM, Sales, Ops)
  • Creating a 30–60 day revenue improvement plan
  • Final case study: diagnose performance and propose strategy changes
  • Wrap-up: review + readiness checklist
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